🔸 Finding content gaps (my simple ChatGPT hack) 🔸


A few weeks ago, I asked ChatGPT to pretend Frodo from Lord of the Rings was preparing for his journey by reading blog posts.

(Stay with me here…)

I wanted it to map out what those blog posts would be - the full journey from “Choosing Your Companions” to “Surviving Mount Doom.”

Why? Because I’ve discovered something weird about content gaps.

EVERYONE is missing out on their full potential.

See, when I was at Shopify Plus, we had a massive challenge:

We were trying to compete in enterprise ecommerce with none the "standard" features as the established players, and practically zero product differentiation from the core platform—when Shopify, or cloud ecommerce as a whole, wasn't being taken seriously as a enterprise solution at the time.

Like most content marketers, I started by looking at keyword gaps.

But here’s what hit me:

We weren’t finding gaps in TOPICS. We needed gaps in the NARRATIVE.

Think about it like this:

When someone’s learning something new, they don’t think in keywords. They think in story arcs.

“What do I need to know first?” “Then what?” “What could go wrong?” “How do I know I’m ready?”

But here’s what’s wild:

Most content programs only show up for ONE part of that journey. Maybe two.

It’s like giving someone a map that only shows the middle of the trip.

So I developed this weird process:

  1. Grab all your competitor’s content titles
  2. Feed them to ChatGPT
  3. Ask it to organize them into a reader’s journey
  4. Look for the gaps between stages

Suddenly you see all the stories no one is telling.

The transitions no one is explaining.

The parts of the journey your audience is struggling through alone.

That’s where the REAL opportunities are.

Here’s what I’m curious about:

What story is your industry collectively refusing to tell?

Hit reply. I’d love to hear your take.

— Tommy

P.S. Sometimes the best stories are the ones everyone else is too afraid to tell.

P.P.S. If you're curious about how to make your content more compelling, I'm hosting a free Lightning Lesson next week: "How to Edit B2B Content Like a TV Screenwriter."

We'll break down how Breaking Bad's scene structure can transform your blog posts.

Join me on Thu, Feb 13 at 12 PM EST. Save your spot here​

Count down to 2025-02-13T17:00:00.000Z​

Tommy Walker | The Content Studio​

​

​

One Washington Street suite 3108, Dover, NH 03820
​Unsubscribe · Preferences​

The Studio Insider

Tommy Walker is the founder of The Content Studio, a content marketing consultancy for Fortune 1,000 companies and fast growing B2B startups. The Studio Insider blends filmmaking principles with B2B marketing advice to help marketers create meaningful content that connects and converts.

Read more from The Studio Insider

25 narrative principles Live workshop option Early bird sale starts June 27th, 2025 The problem with most content programs Most content marketers are stuck "playing content." You know the cycle: Write "good enough" content. Get vague feedback ("I don't like this"). Make random changes. Repeat until exhausted. Publish anyway. Wonder why it underperforms. Sound familiar? In the two decades I’ve worked in content marketing, I hear the same frustrations over and over again: "Leadership doesn't...

Hey Reader,We don't think in keywords. We think in arcs. We wrestle with big, layered problems and go down rabbit holes when we think we’re onto something. We binge. We compare. We revisit. We want to make sense of things, and we want to be taken seriously while doing it. So when your content is structured as disconnected articles, you’re forcing the audience to do the heavy lifting of stitching the narrative together. What Narrative Planning Changes A narrative-driven content calendar treats...

Ever watch a show with a killer premise... that you gave up on halfway through? For me, it was Heroes. The first season built tension. It hinted. It layered. It pulled you forward. Season 2? It just fed you information. No tension. No hook. I watched it — but I didn’t care.That's what most B2B content does.It just kind of starts, presents a bunch of information, then... ends.It presents info, then ends. You skim it, forget it, and deep down, you know your reader will too.If that's you, don't...