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Tommy Walker is the founder of The Content Studio, a content marketing consultancy for Fortune 1,000 companies and fast growing B2B startups. The Studio Insider blends filmmaking principles with B2B marketing advice to help marketers create meaningful content that connects and converts.
25 narrative principles Live workshop option Early bird sale starts June 27th, 2025 The problem with most content programs Most content marketers are stuck "playing content." You know the cycle: Write "good enough" content. Get vague feedback ("I don't like this"). Make random changes. Repeat until exhausted. Publish anyway. Wonder why it underperforms. Sound familiar? In the two decades I’ve worked in content marketing, I hear the same frustrations over and over again: "Leadership doesn't...
Hey Reader,We don't think in keywords. We think in arcs. We wrestle with big, layered problems and go down rabbit holes when we think we’re onto something. We binge. We compare. We revisit. We want to make sense of things, and we want to be taken seriously while doing it. So when your content is structured as disconnected articles, you’re forcing the audience to do the heavy lifting of stitching the narrative together. What Narrative Planning Changes A narrative-driven content calendar treats...
Ever watch a show with a killer premise... that you gave up on halfway through? For me, it was Heroes. The first season built tension. It hinted. It layered. It pulled you forward. Season 2? It just fed you information. No tension. No hook. I watched it — but I didn’t care.That's what most B2B content does.It just kind of starts, presents a bunch of information, then... ends.It presents info, then ends. You skim it, forget it, and deep down, you know your reader will too.If that's you, don't...