In this issue: Johnathan Dane shares how to stand out How add depth to B2B Content I'm holding a one-day writing workshop AI's & customer retention in 2024 ...and more. Let's do this Debunking the "SEO Content" Myth In this one day workshop, we'll look at the #1 reason why all "SEO Content" sounds the same, and the one writing principle that is criminally underutilized in B2B Content. In this workshop we'll explore: 🔸 The origins of "SEO Content" and how it got to this point.🔸 What Google is...
4 months ago • 11 min read
In this edition: Coming soon to The Cutting Room Nailing the first 3% of your content Want to do a writer's workshop? A quote I know you've been misused On-demand webinars outperform live SEMRush correlates ranking factors Let's do this. Debunking the "SEO Content" Myth In this one day workshop, we'll look at the #1 reason why all "SEO Content" sounds the same, and the one writing principle that is criminally underutilized in B2B Content. In this workshop we'll explore: 🔸 The origins of "SEO...
8 months ago • 7 min read
In this edition: Wix's head of branded SEO joins us live Writing Inner Conflict A popular marketer throws down Why thumbnails come first How to find a good idea Ways to write better hooks Let's do this. Debunking the "SEO Content" Myth In this one day workshop, we'll look at the #1 reason why all "SEO Content" sounds the same, and the one writing principle that is criminally underutilized in B2B Content. In this workshop we'll explore: 🔸 The origins of "SEO Content" and how it got to this...
9 months ago • 7 min read
In this issue: F*ck cancer How to create personal conflict Making newsletters less marketer-y Engaging every age group on social Multiple personalities for AI Establishing crediblity Oh! And I'm developing a course. Reply to this email to ask me more. Let's go. Debunking the "SEO Content" Myth In this one day workshop, we'll look at the #1 reason why all "SEO Content" sounds the same, and the one writing principle that is criminally underutilized in B2B Content. In this workshop we'll...
9 months ago • 8 min read
In this issue: What's missing in B2B content. A framework for discovering intent The state of content marketing A customer persona workbook Dan Levy stresses the importance of word choice Let's go! Top of mind: A story is made of two elements: objectives and conflicts. A character wants something; something gets in their way. Konstantin Stanislavski, the father of method acting, says to get to the heart of a character, you must understand their Super Objective: the simple, singular goal that...
10 months ago • 6 min read
In this edition: What is the role of conflict? Internal vs External conflict Progressive complications Story structure in public speaking. Jacob McMillen edits. Let's go! Top of mind: We are at a crossroads. On social media and in my private conversations, B2B creators all seem to feel a bit... lost. The old ways are working less, the new ways aren't apparent, and in the meantime, we have to stay on the hamster wheel while we figure it out. This newsletter is really only 14 issues old, and...
10 months ago • 5 min read
In this issue: Erica & I want to edit you Why are we getting bored with content? The Verge thinks SEOs drive Ferarris U.S. passes AI bill How to build an SEO team Jay Acunzo is fed up with AI Let's go! Coming soon: Debunking the "SEO Content" Myth In this one day workshop, we'll look at the #1 reason why all "SEO Content" sounds the same, and the one writing principle that is criminally underutilized in B2B Content. In this workshop we'll explore: 🔸 The origins of "SEO Content" and how it got...
11 months ago • 5 min read
In this issue: The bitter ending Fixing creativity's image issue Handling more channels than you have time for Earning topical authority Brian Dean edits the beginner's guide to SEO Let's go! Top of mind: This is it. The bitter ending. The protagonist does not get what they want. They do not get what they need. They succumb to The Lie, are blinded to The Truth, and end the story unhappily ever after. Is it possible to create for a B2B reader and still have a satisfying ending? Sure is. For...
11 months ago • 6 min read
In this issue: Semi-sweet endings Preparing for a launch Beginners guide to loyalty programs aHrefs content lead tears me a new one Let's go. Top of mind: What do the Disney movie “Onward” and the 1999 classic “Fight Club” have in common? A lot more than you think. But before we get into that, I have a question... What did you want when you opened an email titled “write better endings”? Advice on ways to better insert CTAs at the end of blog posts? Rules or frameworks on how to close a piece?...
11 months ago • 9 min read
